AVEVE
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AVEVE is a retail organization specialized in bakery, garden and pet products. Every year, for world animal week, they look for an out-of-the-box marketing idea to promote their pet division. The campaign’s target group is families with children.
Based on this input Arteel’s creative team came up with the idea of developing an AVEVE-branded educational card game on animals. This was developed in close cooperation with a specialized cartoonist and Carta Mundi, world leader in the production of playing cards.
The campaign was a big success, more than 125.000 card games were produced and distributed.
