Hamal Signature
Points Based Loyalty Program
Our customer Hamal Signature is a Belgian company which is market leader in manufacturing and selling of salads and sandwich spread to supermarkets, grocery stores, butcher shops and sandwich bars. They contacted Arteel because they were looking to outsource a points based customers loyalty program that they had been running in-house for a number of years. The program consisted of a saving program where the Hamal Signature customers were granted points for every purchase. Afterwards, they could use these points to choose a gift from the catalog. Most gifts were electrical devices and the minimum number of required points was quite high. Furthermore, the delivery of the gifts had to be handled by Hamal Signature’s sales force. As the company became grew, the administration and logistics of the program became very time-consuming. Hamal Signature was therefore looking for a specialized and reliable partner to support them in this process.
Arteel developed a new catalog (paper and web version), fully customized to the Hamal Signature look and feel, and we developed a web-based solution to manage the process. The entire administration and logistics of Hamal Signature’s customer loyalty program is now handled by Arteel. This includes purchase, delivery and customer service.
Hamal Signature customers can choose from a much wider range of gifts. The gifts are delivered within a set time frame and clear customer service procedures have been put in place. By outsourcing its customer loyalty program to Arteel, Hamal Signature has established a solid basis to ensure long-term continuity of the program. KPI’s have been determined to measure the program’s effectiveness and to detect any opportunities for further optimization.
